What actually happens when a lead reaches Loop.
A full walkthrough of the six steps (Capture, Convert, Follow Up, Book, Remind, Review) and the reasoning behind each one.
It starts before you'd even know there's a lead.
A call, a text, a web form, a Google inquiry, an ad click: a lead doesn't announce which channel it's supposed to matter more on, and Loop doesn't treat any of them as second-class. Every source feeds into the same workflow the instant it comes in.
A real person at your business is tried first, every time. Loop's AI only steps in when no one's available to answer (after hours, mid-job, or during a surge when every line is already busy). Nothing sits waiting in a separate inbox for someone to notice it.
The conversation that actually qualifies the job.
Loop responds in seconds, not with a canned greeting but with the specific questions that matter for the job: what's going on, where, and how urgent it is. The questions change depending on what's being asked, because a no-cool emergency and a routine estimate aren't the same conversation.
It reads like texting a person, because getting a real answer depends on it. A stiff, obviously-scripted exchange gets ignored or answered vaguely; a natural one gets the details your team actually needs before they ever pick up the phone.
The part almost everyone else skips.
Most tools send one message and stop. If the lead doesn't reply right away, the thread just goes cold. That's exactly where a slow business loses a job it could have won. Loop keeps the conversation alive automatically, on a schedule built to re-engage without reading as spam.
The pace isn't the same for every trade. A burst pipe gets urgent, immediate follow-up. A kitchen remodel gets a patient, spaced-out cadence over weeks, because pushing hard on a five-figure decision backfires. Loop adjusts the rhythm to match the size of the decision.
From qualified conversation to confirmed appointment.
Once a lead is qualified, Loop checks real availability and gets a time confirmed. No one on your team has to stop what they're doing to manually find a slot and enter it into a calendar.
It syncs directly with Google Calendar today, so the appointment shows up exactly where your team already looks for it, with more integrations on the way. Loop feeds your existing tools; it doesn't ask you to abandon them.
Keeping a booked job actually booked.
A confirmed appointment that gets forgotten is almost as costly as a lead that was never booked: a wasted slot on the schedule and a truck sent to an empty driveway. Loop sends automatic confirmations and reminders ahead of the appointment so that doesn't happen.
The last job becomes the next lead.
Once a job is marked complete, Loop follows up with the customer to ask for a review, automatically and without anyone on your team having to remember to send it.
It's the step that turns finished work into future work: the reputation built from every completed job is what a homeowner sees the next time they're the one comparing companies and deciding who to call first.
See it running on a real conversation.
Book a 30-minute demo and we'll walk through the whole workflow, end to end.
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